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Sit-Down Series: Virtual Event

Navigating New Membership Models and Sales Techniques for YMCAs 

Join our conversation with the YMCA of Metropolitan Denver to learn how they've restructured their membership model and onboarding journey to create meaningful experiences.

Thursday, July 13, 2023

10 AM PT / 1 PM ET
(1 HOUR)

The Membership Playbook: From Setup to Sales.

As YMCAs and JCCs strive to remain at the forefront of community service and impact, it is essential to adapt to meet the evolving needs and expectations of its current and future members. 

We’re sitting down with Kimberly Armitage (SVP of Strategic Growth and Mission) to talk about how the YMCA of Metro Denver is approaching new member acquisition and retention. Grab a coffee, have a seat, and tune in!

Here's what we're talkin' about:

  • New Membership Structures: How to re-shape the experiences, stay consistent to your core, and align to the perceived value of your community.
  • Consistent onboarding journey: Ideas that foster a sense of community, encourage engagement, and strengthen retention.
  • Can’t Improve What You Don’t Measure: How to collect and analyze member feedback to drive continuous improvement.

Meet the speakers

With insights and experience from...

Kimberly Armitage

Sr. Vice President, Strategic Growth & Mission,

YMCA of Metropolitan Denver

Andrew Rogers


Traction Rec

Let's make this interactive. What ya waiting for?

Bring your questions, bring your ideas. We'd love it if you can join us for the live conversation and participate by sharing your own insights and experiences. Even better, send this event to a friend if you think they'd like to join us too!

Can't show up? Register anyway so we can send you the recording.

Amplify the amazing good you do

Traction Rec empowers nonprofit community centers to make a greater impact in their communities using an industry-leading member management CRM.